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Your Future Proofing Expert

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With years of in-depth analysis, Ben Legg provides unparalleled insights into the trajectory of the advertising industry. By meticulously monitoring platform strategies, ad formats, targeting options, technological changes, changes in legislation and key performance indicators, Ben offers data-driven forecasts on:

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  • The convergence of TV and video advertising

  • The evolving landscape of e-commerce and advertising

  • The impact of the creator economy and metaverse

  • The role of generative AI and chatbots in reshaping industries
     

Cited by Bloomberg, Oxford University, BBC, Digiday, and TechCrunch, Ben is a leading authority on the digital economy. His insights are further solidified in his book, Marketing for CEOs: Death or Glory in the Digital Age, and his thought leadership on the future of work, shared on the article at The Portfolio Collective (TPC).

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Get in touch to discuss how Ben's expertise can inform your strategic decisions.​

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Mark Zuckerberg’s Metaverse Gamble: Genius or Crazy?

Ben Legg dives deep into Mark Zuckerberg's metaverse gamble. Discover if it's a genius move or a risky bet in our latest article.

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The OECD forecasts that by 2030 half of all professionals will have portfolio careers

Professionals are realising in increasing numbers that a portfolio career is not only possible, but preferable. In his article 'The Future of Careers', Ben Legg, gives his thoughts on the future of careers, plus how to be prepared for that future.

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