About Digital People International
Founded in 2018, Digital People International (DPI) is a boutique consultancy specialising in data-driven insights for investors focused on the digital landscape.
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We provide in-depth analysis of digital ad spend across major platforms including Meta, Google, YouTube, Snapchat, Twitter, Pinterest, TikTok, and Reddit. Our comprehensive dataset, spanning years, includes granular metrics on ad formats, targeting, ROI, volume, and usability.
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Beyond historical data, DPI offers forward-looking insights into the evolution of advertising, eCommerce, chatbots, the creator economy, the metaverse, and data privacy.
By understanding the nuances of these sectors, we empower investors to make informed decisions and capitalise on emerging opportunities.