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About Digital People International

Founded in 2018, Digital People International (DPI) is a boutique consultancy that applies an engineering mindset to the complexities of the digital economy. Led by former Google Europe COO Ben Legg, we provide institutional investors and hedge funds with the proprietary insights needed to decode the technologies shaping the global market.

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While we offer in-depth analysis of digital ad spend across major platforms—including Meta, Google, TikTok, and Reddit—our value goes beyond the numbers. We leverage a multi-year granular dataset on ROI, usability, and ad formats to "open the black box" of digital advertising. By combining historical rigor with forward-looking forecasts on AI, the creator economy, and data privacy, we empower investors to capitalise on emerging opportunities and navigate high-stakes environments with confidence.

Meet The Team

Networks
 
Ben can also be found via expert network and speaker platforms such as GLG, DeMatteo, Guidepoint and London Speaker Bureau.

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