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Ben provides a wide range of insights to global technology & media investors, leveraging his extensive digital business-building experience. In addition to being the former COO of Google Europe, Ben has held global adtech CEO roles at Adknowledge and AdParlor, providing him with unique and unparalleled industry insight. Ben’s current proprietary database tracks the digital ad spending of 200+ companies, which helps him keep his finger on the pulse of the industry, with trend data on over $800M of annual digital media spend.

 

 

 

Ben gathers a wealth of data and insights to support investors focused on digital advertising, social media, e-commerce and video. This is across all major platforms including Meta (Facebook, Instagram, Messenger, WhatsApp), Google, YouTube, Amazon, Snapchat, Pinterest, Tiktok, Netflix, Twitter/X, Reddit and more.

 

 

 

He monitors all ad formats and targeting options and benchmarks everything for ROI, volume and usability. For each platform, he has like-for-like monthly and quarterly KPI trend data (spend, pricing, ROI etc) going back years, plus forecasts for the next four quarters.

 

He can explain how the advertising industry will evolve, with examples and data. This includes the future of TV/ Video, the merging of eCommerce with the advertising industry, the creator economy, the metaverse and data/ privacy. He also forecasts the impact of generative AI on multiple industries, including advertising, eCommerce, chatbots and the future of work.

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